A recent study by Google India showed that over 50 per cent of real estate buying decisions were influenced by internet research and the phenomenon of researching online for real estate information was not limited to metros, but also extended to buyers in Tier II cities.
But now online start-ups like 99 Acres, Sulekha.com, CommonFloor etc. are setting up their own teams, data science labs and open forums to provide such information.
Online real estate portals also offer tools like Sky View, 3D Virtual Tour, e-model and technologies such as drone cameras. This helps customers or property buyers to get a sense of having visited the place.